Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald’s restaurant:

QUESTION:

Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald’s restaurant:

• The forecast for Monday was derived by observing Monday’s demand level and setting.

• Monday’s forecast level equal to this demand level.

• Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25.

Using this exponential smoothing method. What is the forecast for Big Mac demand for Friday?


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